I don't much about marketing in general but I've had to learn the basics of customer relationship management and how that ties to a company's web presence - specifically, site visitors signing up at a website and what to do with the information that is collected in that process.
AIMPromote automates the behind the scenes tasks of lead management such as setting up triggers and running jobs based on the triggers. This cuts down on administrative time for an employee charged with tracking leads. They also have campaign and visitor tracking to track how users go through your site and if your sales technique to attract them to your site actually resulted in a sale.